Air India, India’s leading global airline, and Arrivia, the world’s largest stand-alone travel loyalty provider and a travel technology company, have entered into a partnership for Air India’s Maharaja Club loyalty programme. The partnership enables Air India Maharaja Club members to earn Reward Points on their cruise trips on more than 40 major cruise lines, including Royal Caribbean International, P&O Cruises, Norwegian Cruises, MSC Cruises, Disney Cruises, Celebrity Cruises, Costa & Cunard, among many others, offering over 30,000 itineraries across the world.  

Through the partnership, Maharaja Club members can earn 5 Reward Points for every ₹100 spent on their cruise fare when booked via: flyingreturnsicruise.com  

Maharaja Club Members will also be able to earn Reward Points on a range of experiences, from ultra-luxurious Caribbean escapes to once-in-a-lifetime Alaskan excursions and increasingly popular river cruises.

"We are committed to making Maharaja Club a truly world-class loyalty programme, and this exciting new partnership with Arrivia International is one of the many ways in which we are reimagining Maharaja Club,” said Sunil Suresh, Head of Marketing, Loyalty & E-Commerce at Air India. 

“Maharaja Club is no longer just about flights. It’s about enriching travel experiences, whether our valued members enjoy those on Air India or anywhere else around the world. We are delighted to present to our members exciting new ways to earn Reward Points beyond the conventional means in our effort to establish Maharaja Club as a truly comprehensive loyalty programme."

John Williams, Managing Director of arrivia International, added: “Cruising is more than just a transaction. Maharaja Club members have thousands of sailings to choose from and are serviced by our expert team of knowledgeable and experienced cruise specialists via our global call centres. Our cruise specialists provide a seamless booking process with personalized assistance and expert advice to ensure that every aspect of the journey exceeds expectations.”

Arrivia’s iCruise program that powers Maharaja Club is celebrating its 20th anniversary with strong industry relationships, unbeatable rates, and commitment to value. iCruise is ready to help Maharaja Club members set sail on their dream vacations offering more than 30,000 worldwide itineraries spanning oceans, rivers, and expeditions. This partnership ensures that members receive the highest quality cruise experiences, while earning valuable rewards.

The cruise industry has shown impressive resilience and growth despite economic challenges.  According to the CLIA State of the Industry Report, global passenger volume reached 31.7 million in 2023, a nearly 7% increase from 2019. Projections indicate ocean-going cruise passenger volume will hit 106% of 2019 levels in 2024, with gross bookings soaring over 500% year over year. Passenger volume is forecasted to approach an impressive 40 million by 2027. Air India’s Maharaja Club programme is well positioned to thrive in this robust market. 

The cruise industry continues to grow rapidly in India and this partnership ensures that voyages are not only unforgettable but also more rewarding for Maharaja Club members.